GPO Plus, Inc. (OTCQB: GOPX) shares have hit rally mode, evidenced by an over 22% rally from its June lows. And there’s better news- GPOX is reclaiming its higher price on elevated volume. That could bode well for future trading sessions, noting the precedent of “volume precedes price.” If that rule holds true, and GPOX has provided the ammo to defend that likelihood, the recent run higher could be the precursor of more gains. Considering GPOX is advancing an ambitious 2023 agenda expected to lead to its opening its 1000th retail sales before the year-end, that’s more than likely; it’s probable.
Store openings aren’t the only value drivers. Also contributing to the mix is an excellent asset and technology portfolio, including Distro+ and The Feel Good Shop+, two assets contributing to what’s expected to be a blockbuster year for the company. In fact, the revenue-generating firepower inherent to its asset portfolio, business partnerships, and expanding reach into retail sales channels can do more than generate record-setting revenues; it positions GPOX better than any time in its history to benefit from a wave of momentum that will turn milestones reached into catalysts.
That mission is in progress.
White Glove Service Model A Game-Changer
GPOX noted in a release last Thursday that its primary value driver, “White Glove” service, is now active in 100+ retail locations, with an additional 116 sites to be added by the end of August 2023. That’s a big deal, considering it led to an increase of over 320% in gross revenues for the 4th Quarter of their fiscal year ending April 30, 2023. That growth compared to 3rd Quarter results. Keep in mind that consecutive growth is a bullish measure, and with the pace of retail sales locations openings during the back half of 2023 accelerating, those triple-digit percentage gains could stay in fashion.
GPOX appears optimistic that they will. They especially note the valuable contributions from its primary revenue driver, “White Glove” Direct to Store Delivery (“DSD), whose successful deployment has been instrumental in attracting a wave of retail store interest. It should.
The new service includes new point-of-sale displays for its flagship brand, “The Feel Good Shop+” and “Mr. Vapor.” But the service goes way beyond point-of-sale marketing materials. The “White Glove” service handles virtually every part of the product placement, from initial orders to regular on-site check-ups, to ensure inventories are maintained, marketing materials are correctly posted, and its displays are doing their job to attract consumer attention and generate sales. Once implemented, store managers generally only need to sign a record of receipt and collect the sales. That’s more than an attractive feature; it’s a game-changer to traditional vendor relationships.
Most, even the industry giants like Walmart (NYSE: WMT), Rite Aid (NYSE: RAD), and CVS (NYSE: CVS), have relationships where a few large vendors drop off pallets of products to a stock room at the back of the store. The service ends there. And, it’s fair to suggest managers generally don’t like the arrangement. Taking feedback, GPOX designed a better way to do business.
They tell their retail partner that if they can establish their shelf space with high sell-through products, they will do all the groundwork to keep the products stocked, rotated and, most importantly, provide the marketing materials needed to attract business. The reception to that proposition has been transformative to GPOX’s growth.
Providing Best-In-Class Personal Service
Brett H. Pojunis, CEO of GPOX, commented on his company’s accelerating growth by saying, “We are incredibly pleased with the results and feedback from our retail partners. Our strategy to provide a best-in-class, state-of-the-art, technology-driven approach to direct store delivery (“DSD”) has proven there’s an extraordinary opportunity to capture additional market share.” It’s an opportunity his company is exploiting. And GPOX can cash in in a big way by filling a niche service that’s desperately needed.
Mr. Pojunis noted, “Convenience stores typically obtain 80% to 85% of their merchandise from a few primary distributors, then chase multiple sources for the remaining lifestyle goods ranging from nutraceuticals to sunglasses. By focusing on the 10% to 15% of inventory typically sourced from multiple distributors and vendors, we aim to become the premier provider of our white glove DSD service model. Our drivers go above and beyond, ensuring shelves are stocked, inventory is replenished, then presenting the store manager with an order confirmation on a tablet prior to leaving the store.” The success of its new service program has already prompted GPOX’s retail customers to request additional product offerings. That’s an opportunity that GPOX is seizing.
A recent update from GPOX highlighted its capitalizing on increasing demand by allocating the resources needed to roll out 319 retail stores quickly and efficiently. With the introduction of its Mini Hubs, warehouses that support Regional Hubs, GPOX is positioned to add other specialty retailers in that region and recruit outside sales reps and Independent Sales organizations (ISO’s). Furthermore, GPOX receives valuable point-of-sale data, allowing them to optimize its product mix and introduce higher margin “white label products” such as its Yuengling Ice Cream and Gummy line. The arrangement is a win-win, increasing top-line revenues and unit economics for GPOX and the client.
Transforming GPOX Into A Rev-Gen Powerhouse
That arrangement is helping transform GPOX into a larger company faster than many may have expected. Supporting that presumption, GPOX said it’s seeing a lift in monthly sales per location activated from $580 to over $2,120, leading FY Q4 revenues to post over $430,000 compared to just over $102,000 in Q3 of the same fiscal year. Final audited revenue totals will be published in its 10K filings. While the surge in Q4 is impressive, what’s ahead should be appreciably better.
That expectation is warranted, noting that GPOX now services approximately 570 stores across 12 states centralized in the Southwest and Midwest regions of the United States. That total is growing. GPOX identified 316 locations approved for the new program, with approximately 100 already active. Following those activations, another 116 stores will be activated in Dallas and Austin, Texas, and Albuquerque, New Mexico, scheduled to occur before the end of August 2023. In addition, GPOX said it intends to activate an additional 103 stores in Wyoming, Kansas, and Missouri marketplaces by the end of October 2023. Totaling those openings, the phrase “growing at warp speed” is justified.
And there is no stopping point. GPOX wants to capitalize on its business model and open thousands of additional locations. That’s made possible through Mini Hubs, whose sales teams actively manage placements and work to add other specialty retailers like gas stations, smoke shops, vape shops, and liquor stores. According to the model, each Mini Hub can service up to 150 locations, with 100 being the minimum to open the Mini Hub cost-effectively. This equates to an initial goal of 1,000 to 1,500 retail locations supported by its Regional Hub in Lubbock, Texas.
Seize On The Valuation Disconnect
All tolled, the update last Thursday from GPOX can be best described as a “buy the news” event. At roughly $0.18 a share, GPOX stock is priced at ground floor levels, with its intrinsic assets alone able to justify a significantly higher price. But like all companies, GPOX also deserves its multiple from a forward-looking perspective. In that instance, current prices are far short of appropriate. In fact, they neglect entirely the value earned from a company expected to post up to $14 million in revenues in its new fiscal year. And even that estimate could be conservative.
With its 1000th store expected to open this year and sales projected to track the current $2120 per month, GPOX could surprise to the upside, scoring upwards of $25 million in revenues. Combining either estimate with a tightly held share float, the path of least resistance for GPOX is likely higher. And by no small measure.
The numbers in play expose a GPOX worthy of a share price in dollars instead of cents. That will likely come as the GPOX retail development story takes shape during the remainder of this year. In the meantime, current share prices aren’t necessarily bad; they present investors with a ground floor price for a fast-growing and dynamic company. Of course, windows of opportunity only stay open for a short time.
In GPOX’s case, with volume picking up and a solid bounce off its recent lows, this window may close quickly. In fact, the opportunity to pay wholesale prices for a strengthening retail player probably won’t last much longer. In other words, consider this value play sooner than later.
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