AppTech Payments Corp. (NASDAQ: APCX) stock is soaring. But, despite shares surging over 31% since October, recent updates suggest that plenty more upside growth could still be in play. That’s not an overzealous assumption, either. Recent trading indicates that investors are indeed taking notice of APCX. And with AppTech positioning as one of the most innovative fintech companies facilitating seamless, omni-channel commerce between businesses and consumers, that attention is timely and warranted. (*share price difference calculated from October 1, 2022- December 9, 2022, $0.89, Yahoo! Finance)
Adding an exclamation point to the value proposition is that while APCX currently targets a global fintech market that reached $131.14 billion last year, things are about to explode higher. Recent projections of the market are estimating the combined market opportunity could reach $385.93 billion within five years. In fact, it’s no longer an “if” proposition: fintech is here, and it’s transforming the banking system by increasing productivity and customer retention through inherent speed and convenience.
The excellent news for AppTech and its investors is that the company plans to be a big part of that transformation. What’s more, its recently unveiled Commerse™ platform may add the fuel needed to make that happen sooner than later.
Taking Cloud-Based Commerce To The Masses
Commerse™ is a cloud-based Commerce Experiences-as-a-Service (“CXS”) platform supported by AppTech’s mobile commerce patents, core partner technology, and other related internal intellectual property. While strong in those respects, it’s made better with CXS solutions incorporating PaaS, BaaS, Data, AI/ML, MarTech, and other features to create flexible, rich, and personalized payment and banking experiences for end users.
AppTech’s description of the platform as “One Platform. All Commerce” is a perfect representation of how Commerse can seamlessly deliver digital banking services. After all, it does a lot, especially by managing digital and virtual payment processes and offering alternative payment processing services, such as text-to-pay and cross-border payment capabilities. But unlike competing platforms, AppTech’s technology provides a suite of services through a single trusted ecosystem.
That difference matters. As a single ecosystem, it can more effectively fuel AppTech’s mission to deliver a better way for businesses to provide their customers with customizable commerce experiences. The primary difference that Commerse and AppTech offer compared to others is that instead of piecemeal solutions, APCX delivers a comprehensive “entire approach,” from strategy and development to packaging and delivery of its CXS. And with a team that knows how to get products to the markets, much-deserved rewards for the company’s technological innovations could be on the horizon.
New strategic hires include C-level positions, including Deborah Hinderstein as Vice President of Payment Operations and Alexander Amaeze as Technical Product Manager. Those two additions add significant experience in the payments industry and, just as importantly, will support product and project development and management to meet surging sector demand for services that can scale brands.
A Massive Market In-Play
Perhaps the most excellent part of APCX’s market position is its resilience. Despite inflation and rising interest rates, which are expected to have a drag on e-commerce markets, companies in the space are still doing well. Block, Inc. (NYSE: SQ) reported that Black Friday and Cyber Monday weekend saw over 61 million transactions on Square and Afterpay apps, indicating that pent-up demand to purchase is still significant. The better news for those in the space, including AppTech, is that the festive buying spree is expected to continue, with reports suggesting that about 80% of consumers intend to spend the same, if not more, compared to last year. In other words, sellers could finally enjoy some pricing power into the end of the shopping season, a welcomed change over past years.
Block isn’t the only proof that the sector is alive and thriving. Payoneer Global Inc. (NASDAQ: PAYO), a commerce technology company powering payments and growth for the new global economy, reported 30% revenue growth year-over-year in its Q3 filing, a mark that highlighted the global breadth and diversity of its revenue drivers. Moreover, PAYO management’s commentary supports the broader premise that customer acquisition and adoption of High Value Services, including B2B AP/AR and commercial credit services, is still accelerating. That metric could bode well for AppTech.
So could PayPal Holdings, Inc.’s (NASDAQ: PYPL) interest in getting bigger faster. They, too, are still looking for better ways to serve and build on its 430 million active accounts. In Q4, they introduced PayPal Rewards, a unified rewards program that gives customers an easy way to shop, earn, track, save, and redeem rewards, managed through its PayPal app.
These varying companies may have different focuses, but the overall theme remains the same. Fintech innovation has made creating a digital path to commerce a necessity, not a desire, and that’s where AppTech can shine.
AppTech – where Innovation And Timeliness Meet
Well capitalized, the APCX mission to grow itself appreciably larger is in progress. Revenue growth is part of the plan, and they met that objective in Q3. However, its holding of over $5.9 million in cash at the end of that period could be what fuels potentially exponential growth in 2023. Moreover, not only did APCX add professional expertise to expedite its growth; the company added some portfolio firepower, as well.
In addition to the already mentioned Commerse™ platform and how it can help accelerate revenue growth, AppTech also announced a partnership with Chip Financial to support its growing Fintech, digital banking, and payments ecosystem. The partnership helps expose the AppTech platform value proposition by enhancing Chip Financial’s suite of solutions focused on a tailored customer approach to provide capabilities in Payments-as-a-Service (PaaS) and Banking-as-a-Service (BaaS). That’s not all.
AppTech announced entering the Canadian market through a partnership enabling cross-border transactions in many different retail outlets in Canada, including in-person retail, e-commerce, transportation, lodging, hospitality, automotive, and restaurants. That’s still not all. AppTech announced signing a Definitive Agreement to acquire Hothand Inc., a patent-holding company that owns the intellectual property rights to a wide array of mobile credit/debit transactions and mobile search, location, offer, and payment fields. All of the above are accretive to value appreciation. Better yet, they are seamlessly implemented into existing technology, allowing APCX to reap the rewards almost instantaneously.
Part of that growth will likely be managed through a new office in Austin, Texas’s emerging tech hub. It intends to expand operations and foster growth by serving as a licensing headquarters and primary site for new product development within digital banking and mobile payment technologies. That could include monetizing potential from newly developed key system functions, including CI/CD pipelines, go-forward scalable and secure AWS infrastructure, POC for Text2Pay Invoice Systems, and the same for Crypto Payments Invoice Systems.
Growing Fast, And Still Accelerating
All told, APCX is doing the right things in the right markets at the right time. Moreover, Luke D’Angelo, CEO of AppTech, expects that while business is good now, it’s going to get better, saying, “We have accelerated our progression to help meet the planned launch of our Commerse platform in the coming weeks. Our team is hyper-focused on bringing this all-new Fintech product to market as it will create truly seamless omni-channel, immersive experiences for our clients and their customers.”
Migration to and adoption of the platform should meet the company’s bullish internal expectations. It is, after all, one of the most innovative, cloud-based Commerce Experiences-as-a-Service platforms backed and protected by robust mobile commerce patents, core partner technology, and substantive internal intellectual property. Keep in mind, it may be one of few that can seamlessly deliver digital banking, text-to-pay, crypto payments, and merchant services from a single, unified platform. Still, clients aren’t the only near-term winners. AppTech is, too.
In an instant after launch, AppTech will be transformed from its traditional payment processor role into a fully featured Software-as-a-Service (SaaS) company with end-to-end digital commerce service offerings. In other words, creating new revenue streams from a massive Fintech-as-a-Service (FaaS) market space is no longer a lofty ambition; it can be realized. That makes current APCX prices, even after its impressive Q4 run, an opportunity still too good to ignore.
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